Branding
Labwear Studios
The client
Labwear Studios is a Swiss technology company dedicated to democratizing garment manufacturing. Their mission is to create a seamless and accessible platform for brands worldwide, allowing them to turn product visions into reality. Merging the physical and digital worlds, Labwear Studios utilizes advanced software to streamline and automate the manufacturing process, making it more efficient and less wasteful.
The project's main objective is to develop a distinctive brand identity for Labwear Studios. While connected to the broader tech-driven fashion ecosystem, Labwear Studios requires an identity that effectively communicates its innovation, accessibility, and commitment to sustainability. The design should reflect the seamless integration of digital and physical processes in garment manufacturing, with an emphasis on simplicity, efficiency, and a forward-thinking approach.
As part of this project, I developed a scalable brand identity for Labwear Studios, designing a custom icon that reflects their commitment to innovation, simplicity, and accessibility. The clean, symmetrical design is adaptable across various platforms, ensuring consistency. I kept the client's preferred font, maintaining clarity and a minimalistic aesthetic, creating a versatile identity for future growth.
